---
title: "Can Your SEO Specialists Ultimately Save Enterprise Search?"
url: https://lookeen.com/blog/can-your-seo-specialists-ultimately-save-enterprise-search
lang: en
description: "Search Engine Optimization and Enterprise Search software share many similarities. What can Enterprise Search experts learn from SEO specialists?"
author: "Eric Ebert"
published: 2012-03-10T15:50:20+00:00
modified: 2026-11-11T07:05:18+00:00
---

# Can Your SEO Specialists Ultimately Save Enterprise Search?

It seems to be turning out that SEO (Search Engine Optimization) professionals are best equipped to help companies get a dream start regarding any Enterprise Search efforts. However, SEOs usually focus “outward” and try to make the wider world aware of the company. Helping the company’s own employees “inward” typically does not fall within their scope of responsibilities.

If you look at your [Enterprise Search Tool](https://lookeen.com/blog/enterprise-search-solution-for-complex-environments) today – what type of Enterprise Search system do you find there? Some companies have installed top-of-the-line systems that are poorly managed. Others still use old systems that users no longer utilize properly, and yet others installed some Enterprise Search system a long time ago and have basically left it unused in the corner ever since. Which category does your company’s Enterprise Search solution fall into, if you already have one? Any SEO specialist who takes on the task of optimizing your company’s Enterprise Search usage would certainly ask you the same questions.

[Find out how you can use Lookeen for your enterprise search here!](https://lookeen.com/solutions/enterprise-search/enterprise-search)

## How Do Enterprise Search Solutions Work?

Almost all systems use a mix of text and metadata to classify and index data. This in turn means that you also need to get your employees on board and teach them how to first *find* desired content most effectively, or secondly generate and create data so cost-effectively that it is optimally indexed by the crawling machines. Your employees can learn or get used to how to meaningfully name email folders or meaningfully add and use subheadings and tags in documents. Furthermore, you can use your own reporting and evaluation systems to analyze which documents are found most frequently for which queries. In this way, you can define various fulfillment criteria and prepare content for better indexing!

For this, you need as much [support from a good Enterprise Search team](mailto:support@lookeen.de) as possible. You must definitely get this team on board and hand over responsibility for managing the system and training your employees to them. Ultimately, everyone is paddling for the same team.