Email signatures are an important part of your corporate identity. Not only does including one exude professionalism but it also stamps business legitimacy and shows that you’re focused on communicating transparently.
It’s also a good chance to let people know more about your business. Email signatures play a significant role in your company’s branding campaign. By including a website link and social media handles, people can freely explore what your business has to offer.
Tips for your Outlook 2013 Email Signature
If you’ve been using Outlook 2013 for awhile, then you’re familiar with email signatures. As emails are still widely used and considered an important form communication, what goes into your email signature matters. At the very least, they should include your full name, company information, and contact details.
Most companies have uniform email signatures that they expect their employees to apply, but if you’ve found yourself in a position where you have the liberty to create your own, here are some tips on how you can make a good impression:
- Forgo the cursive and decorative type fonts. As you want to appear professional, choose something clean and slick.
- The same goes for color choice. Either stick to brand colors or choose a palatable color scheme.
- Include a call-to-action that aligns with your business goals.
- Don’t forget to add a legal and privacy disclaimer.
- As many emails are read on mobile devices these days, make sure your design is mobile-friendly.
- Refrain from including anything animated or elaborate: remember, simplicity is key.